Foreign industrial companies often underestimate how different Japan’s expectations are from the rest of the world. In Europe, once a product performs as specified, the job is considered done. In Japan, trust is built through responsiveness, attentiveness, and after‑sales commitment that goes far beyond engineering excellence. Late‑night support calls, immediate on‑site visits, and detailed follow‑ups are not “over‑servicing” — they are proof of long‑term partnership. Underst